Wesley Behan

RE/MAX Central

The 10 point marketing system that gets your home sold


1.  Market 24 hours a day with a high visibility "For Sale" sign and phone number

for sale sign Wesley Behan

This is the first and most obvious step; hanging the sign that indicates your property is on the market. My RE/MAX sign is unique- unlike other companies, it displays my private business phone number (my cell). When Buyers call, they reach me directly.  Because I know your home, I immediately use the opportunity to sell your home's great features.  


2.  Determine the right price to make your home a "hot property" 

This is the most critical step.  I will review market demand, nearby competition, recent sales, and many other variables that can affect your home's value.  You'll get a detailed look at what's going on in your local home sales market and my input on the best pricing strategy to get you the most money in the shortest possible time.  You need an expert in the real estate market; the kind of experienced professional services that I can offer.  This is called my Maximum Home Value Audit.


3.  Detailed info to excite Buyers about your home 

I emphasize the benefits of your home and community, and each feature sheet/brochure includes the kind of detailed, specific information that buyers want and need, not just a picture and the MLS print outs about how many bedrooms and bathrooms that most agents use.  Visit any listing, past or present on this site for an example of a printable feature sheet.


4.  24 Hour Online presense on 5 different websites telltenfriends logo

To best advertise your home, I will proudly display it here at wesleybehan.com, on our team site at blumrealestateteam.com on my blog at wesleybehan.wordpress.com, on the Realtor MLS (MLXchange) for the benefit of fellow realtors, and also the public MLS complete with an attractive description of your home's features.

I always include several great photos of the property, and here on the site, I also include Virtual Tours of the space! Buyers can tour the property from their own homes, and then arrange a viewing, all with the tools available here on my site. With the help of my brother's company, Tell Ten Friends Marketing, I ensure that your listing gets the best exposure possible on the web. 


5.   Effective, continuous  marketing for your home

Rather than just waiting for the phone to ring, I reach buyers with a number of activities to make your listing even more visible. This can include broker and general public open houses, target mailings, calls and emails to other realtors, and distribution to my database of contacts.


6.  Make simple, low cost changes to increase the salability of your home 

You can rely on me to be direct when advising you on what should be done prior to putting your home on the market.  I'll let you know how your home looks from a buyer's point of view, and what cost effective repairs will make your home "show ready" by staging it properly. For more info on this step, visit the "More Info for Sellers" page.


7.  Negotiate only with qualified Buyers 

I make a point of interviewing Buyers to be sure they're ready, willing and able purchasers, so you don't wind up wasting time and money.  Buyers need answers to countless technical questions: financing, payment, insurance, title clearances and how to improve or repair a home to suit their needs.  I consult and work with numerous mortgage specialists, who have the know-how and technical expertise to make it easy for qualified Buyers to purchase your home.


8.  Excite other Realtors about showing your home 

Through my association, I know which agents have clients interested in homes on the market in your area.  I've also developed a network of some of the best agents in the lower mainland, that automatically receive an email when I list a new home.  As the top agents get the listing first, HOT off the press, I promote your home to them first and foremost.  I'll give your home the widest market exposure possible with the most powerful real estate marketing tools available today.


9.  Protect you by documenting all calls and letters 

I am organized and computerized, which means that I anticipate and handle the hundreds of details needing special care to succussfully sell your home.  My careful record-keeping means a smooth transaction with as much legal protection as possible for you.


10.  Let you know exactly what is going on 

You definitely want to be kept up to date, I stay in touch through regular contact, phone calls and emails.  I routinely follow-up on all showings, by contacting the realtor over the phone to get some feedback. I then contact you, to keep you in the loop as to what the potential Buyers like and dislike about your home. 

Most importantly, I will negotiate aggressively on your behalf, to get you the highest possible price on the sale of your home. When you decide to accept an offer, I will counsel you through the contracts and their meaning, plus show you how much money you will get when the sale is complete.  Upon acceptance, I will co-ordinate with the co-operating agents, the lender, appraiser, inspectors and the title company, and of course, handle any complications that can occur throughout the closing process. 

Have other questions? Feel free to contact me any time.